Testimonials

Alex Dewhurst – Head of Business Transformation, Ere Perez

"As a business we are always getting so many queries about which foundation shade is right for our customers, no matter how much you try and describe it or show with photography, people always want more reassurance! The innovative technology provided by MIME has allowed customers to find out for themselves which is the appropriate shade, and has taken the pressure off our customer service team – the shade finder is informative and fun for our customers & gives an opportunity to engage longer with our brand! Chris and the team were amazing helping us through the implementation process, and we’ve been excited to see the results to date."

Kort Pearson – CEO, Oxygenetix

"We are thrilled to align with MIME and are excited about the mutual benefits that will come from sharing their innovative and cutting-edge technologies. We had been looking for a solution like MIME for some time, with a previous attempt at developing our own color matching app, which did not meet the level of performance we needed in terms of accuracy."

"The results proved to be significantly better than what our prior app had achieved, and we are now seeing a 95 percent plus accuracy rate, with the guarantee of continuous improvement in the accuracy of shade recommendations as more data is collected."

Alexia Inge – Co-founder & Co-CEO, Cult Beauty

“I have been searching for a killer virtual foundation shade recommendation tool since I started Cult Beauty with mixed results – so we worked with MIME to create our own one."